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Exploring Social Cognition

Home | What is Social Cognition? | What is a Schema? | Why Do We Have Schemas? | Which schemas are applied? | The Perserverance Effect | Self-Fulfilling Prophecy | Judgmental Heuristics | Availability Heuristc | Representative Heuristc | Anchoring and Adustment Heuristic | Automatic Versus Controlled Thinking | Thought Suppression | Errors in Social Cognition | Links | Bibliography

Anchoring and Adustment Heuristic

Anchoring and adjustment heuristic that influences the way people intuitively assess probabilities.  Most examples of anchoring and adjustment heuristics are concerned with numerical judgments.  For instance, if asked whether the population of Canada was greater or less than 30 million, you might give one or other answer. If then asked what you thought the actual population was, you would very likely guess somewhere around 30 million, because you have been anchored by the previous answer. 


Biased sampling is
imperative to judgmental
heuristics. It assists
in making generalizations
from samples of information
that are known to be biased.