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Exploring Social Cognition

Home | What is Social Cognition? | What is a Schema? | Why Do We Have Schemas? | Which schemas are applied? | The Perserverance Effect | Self-Fulfilling Prophecy | Judgmental Heuristics | Availability Heuristc | Representative Heuristc | Anchoring and Adustment Heuristic | Automatic Versus Controlled Thinking | Thought Suppression | Errors in Social Cognition | Links | Bibliography

Which schemas are applied?

Accessibility is defined as "the extent to which schemas and/or concepts are at the forefront of individual's minds and therefore are likely to be used when making
judgments about society"
(Higgins, 1996); in other words, how easily a schema comes to mind.  Accessibility allows for the most common explanation to be used.

Priming is defined as "a
process by which recent
experiences increase a
schema's or traits
accessibility" (Higgins,
1996).  However, this may

advocate the chance of

subliminal messages, the

effect of priming is so

fleeting that it is hard

to detect outside laboratory