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Exploring Social Cognition

Home | What is Social Cognition? | What is a Schema? | Why Do We Have Schemas? | Which schemas are applied? | The Perserverance Effect | Self-Fulfilling Prophecy | Judgmental Heuristics | Availability Heuristc | Representative Heuristc | Anchoring and Adustment Heuristic | Automatic Versus Controlled Thinking | Thought Suppression | Errors in Social Cognition | Links | Bibliography

Why Do We Have Schemas?

  • Assistance in avoiding an excess amount of information.
  • Imperative to individual's interpretation of others, themselves, and society.
  • Imperative in decreasing indistinctiveness.
  • Once shaped, schemas produce powerful effects.