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Exploring Social Cognition

Home | What is Social Cognition? | What is a Schema? | Why Do We Have Schemas? | Which schemas are applied? | The Perserverance Effect | Self-Fulfilling Prophecy | Judgmental Heuristics | Availability Heuristc | Representative Heuristc | Anchoring and Adustment Heuristic | Automatic Versus Controlled Thinking | Thought Suppression | Errors in Social Cognition | Links | Bibliography

The Perserverance Effect

The perseverance effect is the understanding that individual's beliefs and/or thoughts about themselves, others and society have the ability to persever amist evidence supporting their beliefs and/or thoughts are discredited.


When people received the criticism, they explained to themselves why they were doing well or poorly, bringing to mind proof from their past that was unfailing with their performance (e.g., “I’m really very observant.  After all, last week I was the only one who realized that Jennifer was miserable”).  Following learning that the comment was bogus, these beliefs were still fresh in the individual’s minds, making them think they were predominantly excellent or awful at the assignment.