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Accessibility is defined as "the extent to
which schemas and/or concepts are at the forefront of individual's minds and therefore are likely to be used when making
judgments about society"
(Higgins, 1996); in other words, how easily
a schema comes to mind. Accessibility allows for the most common explanation to be used.
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Priming is defined as "a
process by which recent
experiences increase a
schema's or traits
accessibility" (Higgins,
1996). However, this may
advocate the chance of
subliminal messages, the
effect of priming is so
fleeting that it is hard
to detect outside laboratory
conditions.
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