As our actions can become incresingly automatic,
so can they manner in how we think (Bargh, 1994). The more practice individuals' have in thinking in a specific
way, the more automatic that kind of thinking becomes, to the point where we can do it unconsciously, without any effort.
Automatic processing is when individuals think in a way unconsciously, unintentionally, involuntarlly, and effortlessly.
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Obviously, not all thinking in automatic, sometimes
individuals' stop and think deeply about themselves, others and society. This kind of thinking is known as controlled
processing, defined as thinking that is conscious, intentional, voluntary, and effortful. For instance, wondering: "I
wonder what's for supper tonight?" or "When will the actor finish his movie?". You can "turn on" and/or "turn off" controlled
thinking at will, and you are are fully aware of what you are thinking.
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